Direct Mail is dead. Yes, Direct Mail as it is will no longer exists in 5 -7 years. Customers want a new type of Direct Mail Marketing solution. Companies who use direct mail for advertising now want a soft copy of their message. Companies will continue to use social media to spread their message. Companies are also using PURL personalized URLs and linking that to their Direct Mail piece. So the question is. Is Direct Mail Dead? Well no not really just in it’s current form it is. Direct mail will form a marriage with all these other types of online media.
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Tags: Direct Mail, Direct Marketing, Purl Marketing, Social Media
